Uno studio molto ottimista realizzato da emarketer.com mostra come la piccola impresa americana stia pianificando di investire sul social networking per il marketing del 2009.
Circa il 25% delle piccole imprese infatti indicano che quest’anno vorrebbero incrementare la spesa su questo medium pubblicitario, una percentuale più alta rispetto a qualsiasi altro format di marketing.
2008 was definitely the year that social was brought into the mainstream. Nearly all big social networking sites have redesigned to accommodate their quickly growing audiences, while the big portals have incorporated many social features into their front pages.
It’s still too early to say whether many of these are good or bad. Will Yahoo’s drastic home page redesign be good or bad for them in the long run? Will Facebook’s new look, which stirred quite a bit of opposition from their users, eventually turn out to be a good move? Let’s take a look at what the big boys have done and how it’s worked for them so far.
